Her career in marketing spans a variety of sectors including financial services and the uniformed services where she held Marketing Adviser roles both for the British Army Recruiting Group as well as the Police service.
She was Marketing Manager for a large further education college responsible for Post 16 student recruitment and has worked extensively with young people aged between 16-24 years old as part of a Safer Roads Partnership.
Gemma joined the independent schools sector in 2012 as Marketing and Admissions Manager for Bredon School, a specialist dyslexia boarding and day school in Gloucestershire. In 2015, she helped them to win a TES Independent School Award for marketing/communications campaign of the year.
Gemma has a Professional Diploma in Marketing from the Chartered Institute of Marketing and supports Cavendish Education and its schools in all areas of marketing, admissions, communications, public relations and stakeholder management.